Privacy Policy - EmotionTrac

Section I. General Provisions.

Who We Are.
Use of the terms “we” and “us” in this Privacy Policy means EmotionTrac, Inc., a Florida corporation having its principal place of business in Florida, and its affiliates. We are a software development company that is focused on providing various services in the digital advertising market. We create and operate various digital technology platforms and render related services that connect buyers with sellers of advertising inventory. Please read about SSP, DSP, and DMP technologies to better understand what we are doing. We are also actively involved in software algorithms and APIs for developers.

This Privacy Policy.

This Privacy Policy explains how information, including personal information, may be collected, used, and disclosed by EmotionTrac advertisement materials and/or inventory with respect to the following instances:
(i) use of this website located at (the “Website” or the “Site”), and
(ii) how personal information is collected, used, and processed through our technology on behalf of the online advertisers, publishers, business partners, and other businesses that use EmotionTrac advertisement materials and/or inventory or services (hereinafter referred to as “clients”).

Our Services and Compliance with Law.

Providing our services, we typically do not directly interact with the owners of personal information unless the owner of information is our client. Rather we process information (including personal information, if any), provided by our clients using various software and services, and not always our software in this regard. Therefore, we obligate our clients to comply with all applicable laws in all applicable jurisdictions, while obtaining information and to indemnify us of any claims arising from such non-compliance. We do not directly target any particular group of personal information owners and intend to act in compliance with the laws of our jurisdiction. We police our client’s compliance with the laws of the jurisdiction where the information we process derives from to the extent it is technically possible and practicable. If you are our client, we collect information in accordance with our agreement and this Policy.
If you would like to read the information regarding our services and possible use of personal information, please read 
Section II of this Privacy Policy. If you would like to know about the information collected solely on this Website, please read Section III of this Privacy Policy. If you are our client please refer to our agreement and then to this Policy (if applicable).

Information Our Clients and Vendors Collect.

As stated herein, our clients, our contractors, and our clients’ contractors may use our technology and operate it using their tags, pixels, cookies, or other similar technologies for their business activities. We are not responsible for our clients, our contractors, and our clients’ contractors manner of use of your personal information or any sort of tracking technologies. As well, we don’t bear responsibility for their privacy practices and we have no control over our clients, our contractors, and our clients’ contractors. The only measure available to us is termination of certain contractual relationships in case violation of laws on applicable jurisdiction takes place.

Contact Us

If you have questions, want to find out more about our privacy practices, or if you would like to submit a complaint, please contact our Data Protection department via email: or by mail at:
Attn: Privacy
PO Box 743041
Boynton Beach, FL 33474

Changes to This Policy.

We reserve the right to revise this Privacy Policy from time to time. The most current version of the Privacy Policy will determine the order and procedure of your information usage and will always be reflected on our Privacy Policy page. This Policy version can be changed or modified by EmotionTrac at any time, without providing a personal notice. You are responsible for reviewing the terms of this Policy from time to time to ensure you agree with it and any applicable changes. Your continued use of the Website constitutes your acceptance of the new Privacy Policy.

Section II. Information Collected From End Users or Owners of Personal Data Other Than Our Clients.

Information We Collect, Process, or Store
In the course of providing services to our clients we do not intentionally collect information that reveals your real-world identity, such as your name, address, phone number, or social security number. Our clients may use our services to process some sensitive information which may come from our clients’ websites and may be processed through our technology without our awareness or control of thereof. Rather, we collect data about your computer or device using a number of technologies, the explanation to which you will find below. The information we collect is pseudonymous, generalized, and is not considered to be personal information in the majority of jurisdictions. In some other jurisdictions in which we provide services to our clients, in certain contexts, such information, including Internet Protocol (IP) addresses and other pseudonymous information, like certain unique device identifiers that may identify a particular computer or mobile device (for instance, in the European Union) such information is considered to be personal information.

Please take notice that we may work with third-party data platforms or applications that may be directly integrated into our technology or used separately, supplementing our technology, by us or our clients. It helps to more efficiently deliver targeted advertisements using our advertising technology or it allows our clients to use multiple interfaces and manage data more efficiently. Finally, our clients may use third-party data in combination with your user information to deliver targeted advertisement materials and/or inventory across multiple devices that may ultimately be processed by our technology without our knowledge thereof.

Information That We May Process Includes:


  • Information about your behavior on our client’s resources, websites, and platforms: including information about the domain, your referring website addresses, date and time of your visits, page view data, search keywords, visitor activities and actions on publisher’s sites, referring and exit pages, platform type, date/time stamp, geolocation (including city, country, zip code, and potentially geographic coordinates if you have enabled location services on your device), click data, types of advertisements viewed.
  • Information about your browser: your browser type, languages, browser history etc.
  • Information about your device: including information about your IP address, device make, device model, device operating system, device operating system version, and data connection type.
  • Information about your Internet service: including information about which Internet Service Provider (ISP) you use.
  • Information regarding your interactions with our clients, including your use of our clients’ websites, software, and mobile applications, websites and applications or other pages on the Internet or other resources our clients operate and control.
  • Any additional data that is reasonably necessary to calculate a statistical ID in certain cases.
  • Pseudonymous and generalized information collected by our clients or third parties that may include identifiers (similar to mobile advertising IDs and alike) and interest-based advertising data related to or connected with said identifiers.

How We Collect User Information.

We act on the assumption that consumers prefer relevant ads tailored in accordance to their interests. Therefore, we collect a variety of data using cookies and various other standards (typical for the industry) and unique (if our technology allows so) web technologies to collect information automatically from your device, including:

 Cookies are a technology that is based on small data files containing a string of alphanumeric characters, that usually include a unique identifier, and are placed on a visitor’s device or computer. Cookies are usually stored on the user’s computer permanently or temporarily (persistent cookies). We use cookies on our clients’ websites in order to operate our technology and collect user information and statistically analyze advertisement preferences.

HTML5 and Locally Stored Objects
. Similar to cookies, this technology is also based on pieces of code known as “locally stored objects.” Locally stored objects, such as HTML5 Web Storage, typically contain a greater amount and different types of data than browser cookies. Most current versions of common web browsers clear this locally stored data when you delete or clear your cookie cache. Usually services automatically analyze all relevant information and collect it.

Tags and Pixels. 
Tags and Pixels are blocks of code that we and our clients may use to track your browsing on the Internet: from resources to any particular websites or applications to track your browsing behavior. Sometimes web beacons are used for this purpose. They are usually transparent or invisible graphic images, no larger than 1×1 pixel, they are placed on a page or other Internet resource, or sent within an email to monitor the behavior of the user visiting the resource or sending the email. It is often used in combination with cookies. We create and use a unique synchronization system to check the quality of information that we have collected with information that our clients collected independently and later help our clients or third parties that intend to provide you with targeted advertisements.

Mobile Device Identifiers.
 Mobile Device Identifiers or Mobile Device IDs are unique identifiers which can be used to identify a mobile device. We may use standard device identifiers to track your use of mobile applications, to determine if a piece of advertisement inventory has been delivered to a specific user or retargeted, or to determine the frequency of certain inventory for a certain user. Ultimately, passing device’s ID back to advertisers helps us and our clients to improve the quality of advertising and its efficiency.

Software Development Kits (SDK’s).
 These are blocks of code or algorithms similar to Tags and Pixels that are embedded into a digital resource that allows us to track certain information related to the application use, gathered during the process of utilizing our technology.

Other Technologies: 
Please be aware that we use other technologies, including locally stored objects, to collect user information in order to assist users with the inventory delivery and to provide reporting to our clients or to evaluate the quality of advertisement.

How We Use User Information.

The information that we collect about you, both personally identifiable information and non-personally identifiable information, may be used by us, or shared by us with third parties in any manner and for any purpose permitted by law. If we or our affiliates are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, then any information may be sold or transferred as part of such a transaction as permitted by law and/or relevant agreement. We do not make any representations in this Policy with the purpose other than describe our technology in a general manner, and in no event we intend to limit ourselves more than the law requires.

We primarily use the user information we collect to enable our clients to find and purchase advertising space. In particular, our clients use two types of information in order to deliver end users a targeted advertisement material: our client’s information and information that we provide in the course of our services delivery. Those two types of information are usually synchronized and mutually filtered and checked to identify what are the main interests of the user, and what targeted advertisement materials should be sent to him or her based on all the information that we stated as collected in this section.

Additionally, we may use the information that we collect directly for our purposes: to create sophisticated advertising segments, to run analytics, including forecasting analytics of inventory, to check the quality of advertisements, or for any other and further research and development purposes acceptable as our legitimate business interests and allowed within the United States of America. Further, we constantly improve our algorithms targeting users with particular advertisement materials and/or inventory and measure the efficiency of advertisement materials. We use user information to improve our services and products that we provide to our clients, to develop new products and services, to analyze the market, and to generate performance reports. For said purposes we may share information with our clients, partners, and service providers, taken however, that all of the information sharing is done in aggregate without identifying particular users. Finally, we use user information to protect users, investigate security breaches, and to prevent all illegal activities within our systems.


Your Rights and Applicability of the EU Laws
We make no representations regarding applicability of the laws of in the European Economic Area to us should we inadvertently collect, store, or process information of the user located in the European Economic Area. We may be subjected to comply with the relevant laws only if courts of our jurisdiction choose such approach towards businesses similar to us. Nevertheless, we voluntarily implement policies that provide users located in the European Economic Area with a mechanism of additional protection of their rights. Subject to the aforesaid, please contact our Data Protection department via email: or by mail at:

Attn: Privacy
PO Box 743041
Boynton Beach, FL 33474
(This information is located in Section I as well)

Legal Basis for Processing EEA Users’ Information.

If you are a user located in the European Economic Area, as defined in GDPR, our legal basis for collecting and using your user information shall be subject to particular circumstances of collection and/or processing your information. We believe that the basis for collection, storage, or processing your information is your informed consent. In all other cases we have a legitimate interest in processing the user information. We rely on consent to collect and/or process your user information, we obligate our clients to obtain such consent in compliance with applicable GDPR provision and applicable laws.

If you have questions or need further information with regard to the manner of use and legal basis for collecting and using your user information please contact us. Please be advised that we will require reasonable proof that you are subject to GDPR protection in order to process your inquiry in accordance with this subsection.

Withdrawal of Consent

You can withdraw your consent to personalized advertising experience any time in accordance with applicable laws and regulations. Please be aware that if you gave your informed consent to our client you should contact that respective client. Moreover, if your consent was granted through the application, please withdraw your consent directly from that application. In addition, your device settings likely allow you to generally withdraw or block personalized advertising. For instance, on iOS devices, you can do this by changing the appropriate “Limit Ad Tracking” setting; on Android devices, you can do so by changing the “Opt-Out of Ads Personalization” setting. Please be aware that this Provision is not intended to serve as your user manual for your device and you should always contact the manufacturer to obtain all relevant information on how to withdraw your consent.

If you withdraw your consent in the appropriate manner, we will no longer collect, use, share, or otherwise process personal data from you (unless we have a right and/or obligation to store your personal data under applicable law or regulation). We will also delete or de-identify the personal data we have stored about you within the period provided by GDPR, if the technology allows us to do so. We will also inform our current clients if you withdraw your consent so that they, as independent controllers of your personal data, can also respect your choice to withdraw consent.
Even if you do not consent to a personalized advertising experience, or you later withdraw such consent, we will still process your personal data when necessary, to comply with the law or to support our legitimate interests, as described below.

Right To Lodge a Complaint With A Supervisory Authority

We respect and acknowledge right to lodge a complaint with a supervisory authority. We make no representations to whether we are under the jurisdiction of any authority other than courts of our jurisdiction and this paragraph is intended to notify you about your right under GDPR, whether it is applicable here or not. Please consult your attorney for legal advice. Please be advised the same is applicable to the existence of the right to request from the controller: access to and rectification or erasure of personal data ,restriction of processing concerning the data subject, or to object to processing as well as the right to data portability

Legal Necessity.

We process personal data in case of necessity to comply with applicable laws and regulations. For instance, for the mere purpose of identification, the jurisdiction of the information, and where it comes from, we have to collect user IP addresses. Similarly, your mobile device identifier will likely be used (unless our technology allows otherwise), in order to identify a user who had withdrawn his/her personal data processing consent. Similarly, as soon as you withdraw your consent we will have to provide our clients with your personal information to make sure that your consent has been withdrawn throughout the entire system.

Legitimate Interest.

In some cases legitimate interest allows us to process certain information without consent. For instance, to prevent fraudulent activity. Legitimate interest use will be determined by us on ad hoc basis for each particular platform or service.

European Data Subject Rights.

You have certain rights and protections under the law regarding the collection, processing, and use of information about you. As a resident of a country in the EEA you have the right provided by Chapter 3 of GDPR. If you would like to exercise any of these rights, please contact us with a reasonable proof that you are subject to these rights.
Please note, as we already stated, most information we deal with is anonymized when we receive and process it, therefore, we cannot identify you individually. You will need to provide us with additional information to enable us to identify the user information you are referring to. It may be technologically impossible to identify your information although we will try to accurately fulfill your request. Please be aware that we are not a company located in the EEA, nor did we design our technologies to serve EEA purposes. Please also read Section I regarding our responsibility for the actions of our clients.


Storage and Sharing of User Information.

We only store information in case of necessity. Typically we delete all information quarterly based on the analysis of traffic and inventory quality control. Some information, such as cookies, may expire in accordance with your device settings. We do not need such information and we usually delete it unless it is necessary for performing our services to the client.

Please be aware that certain laws and regulations may subject us to store user information for a particular period of time (money laundering laws, financial reporting regulations, tax laws etc). Furthermore, we may have to comply with the decision of the court of appropriate jurisdiction and maintain information for the longer period.

We share user information that we collect as follows:

We Share Information with Our Clients.
 It is done to help them identify, buy advertising, and target particular publishers. Clients may use this information in conjunction with other information they have independently collected to provide you targeted advertising materials. They also evaluate and analyze particular advertisement campaigns, inventory, etc.

Change of Control. 
We may share user information in connection with mergers, acquisitions, events of change of control, including but not limited to sale or transfer of all or part of our business or assets. In this case, your informed consent, if applicable, will be granted to a new entity in accordance with the event of a change of control.

Compliance with Laws and Regulations.
 We may share user information with law enforcement, regulatory authorities, courts with competent jurisdictions, emergency services or other necessary third parties for legal, protection, security, and safety purposes. Including but not limited to: the purpose of compliance with laws or regulatory requirements and to responses to lawful requests including : requests of governmental entities, enforcement of our own policies and agreements, protection of our clients, agents, employees, directors, officers and alike.

Other Service Providers.
SSP, DSP, and DMP services are based on specific platforms that actively communicate with other platforms, including but not limited to other SSP, DSP, and DMP platforms. Additionally, we use the services of various third parties in order to analyze data, prevent fraud, host data, maintain and support our client’s platforms, and for such other and further related services that are necessary to provide our services.

Your Choices to Avoid Targeted Advertising.

Please be aware that although we believe that targeted advertisement is beneficial for all parties involved, we do not circumvent any devices, and there are many ways and technologies to stop receiving targeted advertising that our clients may apply using our technology. Note that different platforms and devices use different identifiers and different technologies, and also that each browser and each device has its own applicable settings. Please be advised that should you delete your cookies the information of your withdrawal from a targeted advertisement may also be deleted. Same may be applicable to cookie-blocks.

If your consent to the targeted advertisement was granted through the application, please withdraw your consent directly from that application. In addition, your device settings likely allow you to generally withdraw or block personalized advertising. For instance, on iOS devices you can do this by changing the appropriate “Limit Ad Tracking” setting; on Android devices, you can do so by changing the “Opt out of Ads Personalization” setting. Please be advised that this Provision is not intended to serve as your user manual for your device, and you should always contact the manufacturer to obtain all relevant information on how to withdraw your consent.

To prevent unauthorized access and disclosure, to maintain data accuracy, and to ensure the appropriate use of your information, we utilize industry standard physical, technical, and administrative procedures to safeguard any personal information we collect. Please note that no transmission or storage of information, however, can ever be guaranteed to be completely secure, though we take all reasonable precautions to protect against security incidents.

Policy Towards Children.
Our services are not directed towards anyone under the age of 18. If you become aware that your child has provided us with personal information without your consent, please contact us. We do not collect personal information from children under the age of  18. If you are a minor, you may use our services only in conjunction with a parent or guardian.

Section III.

This Website and/or Mobile Application and Information Collected therein.

By using the Site and/or Mobile Application, you are accepting the terms of this Privacy Policy.


Collecting Personally Identifiable Information.
For purposes of this Privacy Policy, “Personally Identifiable Information” shall mean any information obtained through your use of the Website. This section does not refer to any information we store, collect, or process using our services.

The Personally Identifiable Information that you must submit in order to register as an Advertiser or Publisher, or to enter into an agreement with us, may include, without limitation, your name, title, company name, mailing/billing address, email address, telephone number, Skype name, credit card information and/or bank account information. To the extent Personally Identifiable Information has been collected from you, you acknowledge such collection is done on a voluntary basis to enable us to provide you efficient access to our materials and/or inventory, services, promotions, and our other products and/or services.

Collecting Non-Personally Identifiable Information.
We automatically collect Non-Personally Identifiable Information when you access and use this Website. This Non-Personally Identifiable Information includes, without limitation, the type of browser that you use (e.g., Internet Explorer, Chrome, Safari), your IP address, the type of operating system that you use (e.g., Windows or Mac OS), and the domain name of your Internet service provider (e.g., Verizon, AT&T).

We use Non-Personally Identifiable Information to help diagnose problems with our server, to personalize your Internet experience, and to identify ways of making the Website better. We also may use this Non-Personally Identifiable Information in the aggregate to analyze Site usage, as well as to offer you products and services. This Non-Personally Identifiable Information is not linked to any Personally Identifiable Information.

IP address.
An IP address is automatically assigned to your computer every time you establish a connection to the Internet. EmotionTrac advertisement materials and/or inventory uses your IP address to help diagnose problems with our server and to administer our website. When you open an account on EmotionTrac advertisement materials and/or inventory, your IP address will be associated with personally identifiable information.

We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while staying on our site. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove them by following directions provided in your Internet browser’s “help” file.

Cookies Opt-Out
You can “Opt-out” from having cookies stored on your PC when advertisement materials and/or inventory are shown from EmotionTrac. To “Opt-out” click this link.

Policy Towards Children
Our services are not directed towards anyone under the age of 18. If you become aware that your child has provided us with personal information without your consent, please contact us. We do not collect personal information from children under the age of  18. If you are a minor, you may use our services only in conjunction with a parent or guardian.

Important Information Regarding Social Media Websites, Testimonials, and Blog Comments Management.
Please pay attention, due to the fact that our blog is maintained with the help of a third-party service, you might need to register before leaving a comment. Please also note that we are not eligible to manage your personal information or data placed in the comment section of our blog by users. In case you need to delete information containing your personal information from the comments on our blog, you’ll have to login into a third-party application or address them directly with your data deletion request.

Be aware, such tools like social media widgets, buttons, social media scripts, hyperlinks to FB, LinkedIn, Google+ or Instagram, along with Twitter, and Telegram messenger services, belong to the third-party app providers. These third-party app providers may utilize above-mentioned tools for: information collection about your on-site behavior (pages visited), viewing your IP address, and cookies collection in order to optimize and streamline your browsing experience.

All of your actions and the way you interact with these social media tools, features or social media, gets subjected solely to their privacy policies.

Submitting your data directly through social media, as well as via comments, and forum sections on websites, remember that your personal ID information can be accessed (in case you haven’t restricted your social media privacy settings), and used by third parties without your consent or pre-agreement.

Hence, we don’t bear any kind of responsibility for your personal information that you submit through the comments. The testimonials from customers belong to the confirmed and approved kind of information, if you would, with your consent, username, and info, we can arrange your own testimonial placement on our site. In case you want to delete, modify or edit your existing testimonial, don’t hesitate to contact us via

Section IV.

EmotionTrac Mobile App Privacy Policy

This Privacy Policy summarizes the information we may collect or receive in connection with your use of any of our EmotionTrac market research App and participation in any of our market research campaigns (“Campaign”).

This Privacy Policy does not cover information that we collect or receive about you in other contexts, such as when you browse the EmotionTrac website and affiliated sites or if you purchase a Campaign or other EmotionTrac Services, For our privacy practices generally, please see our full 
Privacy Policy. 


By using this App, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.

Collection and Use of Information

Personal information is data that can be used to identify or contact a single person. Certain personal information and non-personal information, as described below, may be collected from or about you through the App or as part of the Campaigns. EmotionTrac and our  affiliates, and our Clients, may share the information we collect through the App with each other and use it consistent with this Privacy Policy.

If you decide to participate in a Campaign, below are examples of the types of information that we may collect and how it may be used.

Data we may collect:

Below are examples of the categories of information (which may include some Personal Information) that may be collected from or about you through the App when you download the EmotionTrac App and enroll in a Campaign. This list is not comprehensive, but meant to demonstrate the categories and types of information that may be collected.
  • Contact and Billing information such as your name, email address, state of residence, billing address and phone number.
  • Demographic information, such as your age, gender, and race.
  • Video viewing data: In order to use this app you need to give permission to access your camera. The app tracks your engagement with the campaign being tested whether; you are actively engaged and your emotional response. While videos may be briefly recorded to allow for this analysis, videos are deleted within 1 second.
  • Technical data, which in many cases is non-personal information, i.e., data in a form that does not, on its own, permit direct association with any specific individual. Technical data includes, for example, information about your app usage (e.g., when an App was first launched), app version and installation ID, device identifier, and technical data about your device, such as operating system and model. EmotionTrac does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to “Do Not Track” (DNT) signals.

Retention of Personal Information

Your participation in any Campaign is voluntary. You may decide not to participate or you may leave a Campaign at any time. If you decide to withdraw, we may not delete the information that we have already collected and we may continue to use it, but we will stop receiving any new Campaign data about you and will stop contacting you about the Campaign. We store Personal Information for as long as it is required for our research and business purposes and as required by law. When Personal Information is no longer required for those purposes, or you have not interacted with us for three years (whichever occurs first), we will delete it from our systems.

Protecting Your Information 

EmotionTrac takes the security of your personal information very seriously. Similar to accessing EmotionTrac’s services through a non-mobile web browser, we have implemented reasonable measures to keep your data safe and to protect the confidentiality of your information, such as: your communications with EmotionTrac’s services through this App are encrypted over secured SSL/TLS connections, it’s stored in systems with limited access and housed in facilities using physical security measures. Despite our security measures, total confidentiality cannot be guaranteed.


Our Apps are not intended for minors under the age of 18 or the equivalent minimum age to be considered a minor in the relevant jurisdiction. If we learn, or you notify us, that we have collected the personal information of a minor under 18, we will investigate and take steps to delete the information as soon as possible.

Effective Date

This Privacy Policy is effective September 23, 2019. EmotionTrac may update this Privacy Policy from time to time. If we change the policy in a material way, notice will be provided to you either through the App or in a Campaign-specific email.


If you have any questions or concerns about this, or any of our Privacy Policies please contact: 

You may also reach us by U.S. mail post at the following address: EmotionTrac Inc., PO Box 743041, Boynton Beach, Florida, USA, 33474.

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