What EmotionTrac does
You send a video. We put it in front of people who match the audience you care about. You get a timeline of how they felt while they watched, before you spend on media, mediation, or a trial story you cannot walk back.
Legal tests
Personal injury lawyers use EmotionTrac to test case valuation, witness credibility, and fault. Case video goes to an opted-in panel. Each person watches alone. The report shows where the story lands, where it loses people, and which groups react differently.
Firms use that read before mediation and before they lock a damages number or a juror profile. A room of 8 people cannot give you that split. A panel of 100 or more can.
Creative and campaign tests
Marketers, agencies, and content teams use the same method on ads, trailers, and campaign video. You see which seconds build attention and which seconds lose it, then you fix the cut before media dollars go out.
The outcome is a go, fix, or stop call with a timeline attached, not a stack of "I liked it" comments after the fact.
Audience-specific tests
The same platform runs across politics, research, innovation, automotive, audience, and fashion. You pick the qualifiers. The panel watches the video you actually plan to ship.
Vertical starting points live on Explore, Legal, and the other hubs linked from the home page.
What makes EmotionTrac different
Panelists watch alone
A classic focus group, and plenty of in-person mock juries, put 8 to 12 people in one room. One confident person can pull the group with them. EmotionTrac panelists do not see each other and do not hear each other.
You get separate reads, then we add them up. That is the point of a big-data panel: the loud voice in the room never gets a vote.
Second-by-second facial coding, not a recap
Surveys ask what people remember after the video ends. EmotionTrac reads micro facial expressions while the video plays, using the front-facing camera, with permission. Seven emotions are coded: happiness, sadness, anger, surprise, disgust, fear, and confusion.
The report lines those reads up with the video clock. You can point at second 14, not "somewhere in the middle."
100 or more people, not a conference-room sample
Legal tests on the public site are built around a minimum panel of 100 opted-in participants. Classic groups stop around a dozen. You can also split the panel by the demographics you set, instead of hoping the 8 people in the room happened to look like your venue.
Results in hours or days, not a booked facility
A traditional group needs a room, a recruiter, a moderator, and a week to turn notes into a deck. You can build an EmotionTrac test in a few minutes. Once the panel finishes, results have come back in as little as an hour.
A full legal fielding of 100 or more often takes days. That is still the window most firms actually have before a mediation date.
You pay per test
EmotionTrac is sold per test. We quote the current price before you buy, based on panel size and who you need in it.
We do not publish a mandatory 12-month platform contract. Some research platforms and panel vendors do. If a competitor quote locks you in for a year, ask us for a single-test price before you sign that.
Who uses EmotionTrac
- Personal injury lawyers and law firm owners testing case valuation, witness credibility, and fault before mediation or trial.
- Paralegals and case teams who need a panel read without booking a facility.
- Creative directors, brand marketers, and agency teams testing ads, trailers, and campaign cuts before media spend.
- Politics and public-affairs teams testing message video with a defined voter or constituent panel.
- Insights and research teams who need a second-by-second emotion timeline, not only a survey score.
- Content, innovation, automotive, audience, and fashion teams testing video with a specific viewer profile.
EmotionTrac is a member of the Florida Justice Association. Public customer stories have included Morgan & Morgan and Starmark. Ask us which of those stories we should keep on this page.
The team behind EmotionTrac
EmotionTrac, Inc. is a private company in Boynton Beach, Florida. The company was founded in 2014, when it operated as Jinglz. The current video-testing platform launched in 2020. For a while the legal and political product was also called CampaignTester. The name on the door now is EmotionTrac.
Aaron Itzkowitz, CEO and founder
Aaron started EmotionTrac after running Successories.com. In 2014 he sold a division of that company. Before that he worked in technology management, including time connected to Hewlett-Packard, and across startups and larger companies.
He still runs EmotionTrac from Florida. Aaron on LinkedIn.
David Markowski, President and CFO
David has been named publicly as President and CFO. His bio on this page is waiting on a short backstory and a social link from the company. We will not invent one.
How the company got here
The early company worked on facial-expression reads for media. Three U.S. patents came out of that work: US 10,609,450, US 10,880,602, and US 11,257,317. The 2020 launch pointed the same method at legal cases and creative video, where a bad read is expensive.
In 2022 the American Bar Association named EmotionTrac one of five technologies introduced to the U.S. legal industry in an ABA vote. In 2020 the Reed Awards, from Campaigns & Elections, recognized the CampaignTester brand as a top new creative technology. The team is small, about 20 people.
How EmotionTrac works
You do not get a pitch deck and a 12-week onboarding plan. The contact page already says the quiet part: we ask about your work, we trade ideas, and we tell you if we think a test will help.
- Channel: the contact form, or email [email protected]. Legal inquiries also use [email protected] and (352) 247-7865.
- Response: we follow up after you write. We do not publish a minute-level SLA. If you have a mediation date, put it in the note.
- Who you work with: a person on the EmotionTrac team, not a ticket queue. On a first call we ask what you are testing and who the audience is.
- Setup: you send the video and the audience qualifiers. Building the test takes a few minutes on the platform.
- Turnaround: panelists watch on their own devices. Results can post to your dashboard in as little as an hour after the panel finishes. A 100-person legal fielding often takes days.
- What you get: a timeline of emotional response, demographic splits, and a read you can use in the room with your partners or your client.
Key facts
| Company name | EmotionTrac, Inc. (also EmotionTrac). Formerly Jinglz. The legal and political product was also branded CampaignTester. |
|---|---|
| Type | Private company. Cloud software for emotion measurement and digital focus groups. |
| Founded | 2014 as Jinglz, Inc. Current video-testing platform launched in 2020. |
| Founder | Aaron Itzkowitz, CEO and founder. LinkedIn. |
| Headquarters | Boynton Beach, Florida, United States. Mailing address: 10802 Lake Wynds Ct., Boynton Beach, FL 33437. |
| Website | https://emotiontrac.com/ |
| Core offering | Second-by-second emotion measurement of video, using opted-in panelists and facial action coding, for legal and creative decisions. |
| Pricing | Per test. Pricing is quoted before purchase. |
| Contract terms | Per test. No mandatory 12-month platform contract is published. Confirm the order terms before you buy. |
| Services | Legal tests (valuation, witness credibility, fault). Creative and campaign tests. Audience-specific video tests across politics, insights, content, innovation, automotive, audience, and fashion. |
| Communication | Contact form, email ([email protected]), phone (352) 247-7865. A person on the team follows up. |
| Notable clients | Public stories have named Morgan & Morgan and Starmark. Confirm before this page goes live. |
| Customers served | Law firms, marketers, agencies, and research teams, primarily in the United States. A public customer count is not listed here. |
| Projects delivered | 1,000+ tests since the 2020 platform launch. |
| Competitors | In-person mock juries and classic focus groups (8 to 12 people in a room). Emotion-measurement tools include Dumbstruck, Affectiva, and Realeyes. |
| Social | LinkedIn, X, Facebook. Founder: Aaron Itzkowitz. |
Frequently asked questions
What is EmotionTrac?
EmotionTrac is an emotion-measurement platform that tests how opted-in panelists feel about video, second by second, for lawyers, marketers, and researchers. Panelists watch on their own phone or computer. The front-facing camera reads micro facial expressions, and the report lines those reactions up with the video timeline.
Who is EmotionTrac for?
Primary buyers are personal injury lawyers and law firm owners testing case valuation, witness credibility, and fault. The same method is used by creative, advertising, politics, research, content, innovation, automotive, audience, and fashion teams that need a read on video before they spend.
How is EmotionTrac different from a focus group or mock jury?
A classic focus group is usually 8 to 12 people in one room, and one loud voice can steer the rest. EmotionTrac panelists watch alone, so they cannot talk each other into an answer. Legal tests commonly use 100 or more opted-in panelists, with a second-by-second read instead of a recap after the video ends.
How fast are results?
You can set up a test in a few minutes. Once the panel finishes, results have come back in as little as an hour on the customer dashboard. Fielding a full legal panel of 100 or more can take days, which is still shorter than booking a facility, a moderator, and a week of notes.
What does EmotionTrac cost?
You pay per test. Current price depends on panel size and qualifiers, and we quote it before you buy. We do not publish a mandatory 12-month platform contract.
Is facial data collected with permission?
Yes. Panelists opt in before they watch. The camera reads facial movement while the video plays so we can code expressions. It is not a hidden recording of people who did not agree to be in the panel.