Creative
Understand reactions to content in terms of appeal, emotional engagement and interest to further inform development and optimize audience interest.
Legal
Identify how/why testimony and evidence plays a role in influencing credibility, trust, attention, and interest in the story, in order to win the case.
Emotions Matter
Using insights from real people combined with AI to uncover the emotional triggers that tell your real story.
Creative
Understand reactions to content in terms of appeal, emotional engagement and interest to further inform development and optimize audience interest.
Legal
Identify how/why testimony and evidence plays a role in influencing credibility, trust, attention, and interest in the story, in order to win the case.