Why does Emotional Intelligence matter?

Don’t you want to know what your audience really thinks about your video content?

Our EmotionTrac software empowers you with measurable insights you are missing with traditional metrics. Our AI powered insights allow you to validate, revise and perfect your video messaging.

EmotionTrac analyzes facial expressions in real-time, second-by-second, capturing true emotions simply using a front-facing camera while viewers watch any video content.










Integrated platform with a content management system, dashboard and mobile app for each video test.

EmotionTrac Features

Virtual Focus Groups

Test ANYWHERE. Eliminate the cost and issues of gathering panel audiences. Our platform allows you to capture data virtually anywhere test viewers are located. All that is needed are their mobile devices and an internet connection.

Emotion Insights are 3 Minutes Away

Quick & efficient. That’s how we designed our platform. Publishing tests takes less than 3 minutes with a simple and intuitive setup process.

AI Driven Technology

Our platform leverages machine learning, propriety algorithms, and AI to accurately validate the emotions evoked from video campaigns.

A Platform That Works WITH YOU

Turn-key self-service platform that can easily be integrated into any workflow to deliver the freedom to run as many video tests as often and whenever you decide.

Seriously Cost-Effective

Quick & efficient. That’s how we designed our platform. Publishing tests takes less than 3 minutes with a simple and intuitive setup process.

Stop Losing Money & Get Your Messaging Right, THE FIRST TIME

It’s costly to get your content wrong. EmotionTrac prevents losing valuable investment when your messaging misses the mark. Know what resonates with your audience.

Validate Your Message

Schedule your free demo and we’ll walk you through preparing and publishing your test as well as the audience experience.

Client Testimonials

You Are Awesome

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    Antonio Choice (Managing Partner/CEO)


    Our firm utilized Yale Insights to gauge an intro commercial of a new show airing on hollwoodentertainmentnews.com. The response from the test was amazing! The data provided in depth measurements based on the viewers real time engagement, broken down into age segments and demographics and detailed analytics showing progression and regression data segments based on interest of our campaign at a certain time marker. Our client was pleased with the outcome and clarity provided on the intro commercial would perform in the marketplace. This is a great tool for agencies, marketing companies and content curators to utilize before spending budgets putting your product into the marketplace. Yale Insights will now become an intricate part of our marketing and advertising solutions.

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    Rolan Reichel (CEO, Custom Social)


    Incredible insights! Really helped identify areas of improvement for one of our top ecommerce clients. They experienced a significant increase on CTR based on the optimization gleaned from the audience emotional responses. It was so FAST getting the actionable intelligence. Not even to mention the EXTREMELY reasonable cost compared to traditional focus group testing. The process was so easy, and results were delivered quickly. Attention all eCommerce companies creating video ads… You better run it through this software first!

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    Jacob Edenfield (Associate Creative Director)


    Once upon a time, it took $50K, an outside research firm and a month’s lead time to give my client meaningful qualitative feedback on a video. I don’t miss those days. EmotionTrac was efficient, simple to use and crystal clear in its depiction of what the test audience was experiencing at every second of the spot. If you don’t realize how valuable that is, you clearly never had to do it the old-fashioned way.

How It Works


Leverage What EmotionTrac Can Do

Understand Emotion, understand
Connection, understand your Audience


Understand consumer appeal, engagement, attention and which sentiments are impacted most strongly by the message.

Film & TV

Understand reactions to content in terms of appeal, emotional engagement and interest to further inform development and optimize audience interest.


Identify how/why testimony and evidence plays a role in influencing credibility, trust, attention, and interest in the story, in order to win the case.

Ad Agencies/Creative

Measure messaging in real time for appeal, responsiveness, and emotional sentiment to inform development and maximize media spend.

Contact Us

We are here to help!

Let’s have a conversation so we can learn about your law practice and see if we have something that can help you win more cases and get better outcomes.

What to expect from us?
• No product pitching, promise
• No company history, we have an about page for that
• No product feature dumping

What will happen when we speak?
• We will ask questions to make sure we understand your business focus
• We will have a conversation and exchange some ideas
• We will let you know if we believe we can help you with our solution

How do we help law firms?
• Diagnose how and when to use focus groups to gain insights
• Develop a plan to include emotion-based insights to better prepare for trials or mediation
• Help with jury selection, case preparations, and award valuation

Contact us for help:
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