Why EmotionTrac?

Analyze reactions and improve your chances of winning


Emotions Matter

Utilizing our AI platform, lawyers now have access to unique insights they can't find with traditional focus groups. Our team sends your recordings to a group of anonymous individuals while collecting key insights, using our virtual platform.

Cost Effective

AI Technology


The future of legal analytics is here.

Feel confident preparing for cases or winning new business with the help of our insights platform. Our AI system produces real-time emotional data from virtual focus groups. Then, our dashboard gives you the power to analyze and improve your case strategy across multiple dimensions all in one place.

Reporting made easy with TABS

Trust - How trustworthy does the audience find the case/witness to be?
Appeal - Does the audience find the case/individual likeable?
Believability - Does the audience believe the individual or the case?
Story - How emotionally invested is the audience to the narrative?

How It Works
AI Focus Group Analysis



Reynen Court Partners with EmotionTrac to Expand eDiscovery Software Offerings

Reynen Court, the leader in bringing pre-vetted cloud-based legal technology solutions and eDiscovery software to law firms and legal departments worldwide, has partnered with EmotionTrac. EmotionTrac provides a groundbreaking AI-powered software platform that measures and analyzes emotional reactions to video content in real-time such as depositions or expert witness testimony.

EmotionTrac CEO Interviewed on the Grow Your Law Firm Podcast with Ken Hardison

Emotiontrac: The Latest “Must-Have” Software for Lawyers, with Aaron Itzkowitz

Listen »

Claim: Artificial Intelligence Could Level Playing Field for Big Law and Small Firm Litigators

The artificial intelligence-powered software utilizes facial detection through a mobile app to capture the visceral reactions of focus group participants in the blink of an eye.

Lawyers Leveraging AI For Trial Preparation Due to Growing Court Backlogs

With courts opening and backlogs growing, lawyers are leveraging Artificial Intelligence to move fast and prepare for their trials. EmotionTrac was recently awarded a patent for their Emotional Intelligence software that analyzes facial expressions, which is now helping attorneys with trial preparation.

Jinglz Subsidiary CampaignTester Signs 6-Time Emmy Winner To Test Content With EmotionTrac

The Florida-based AI tech startup, Jinglz, has signed an annual agreement with 6-time Emmy winner Gary Yordon, of The Zachary Group, to test the firm's new video content on their AI-powered platform at CampaignTester.com.

Humor Happens! EmotionTrac’s Director of Insights Studies the Sentimental Science Behind Laughter

The Webster dictionary defines laughter as, “...the enactment of humor, turning a perception into an action.”

There are a plethora of humor types that make us crack-up, from slapstick comedy to dirty jokes to one-liners.

CampaignTester & Target Media Partner To Offer AI Powered Emotion Analysis Software

Two Powerhouses Collaborate to Bring Disruptive
AI Audience Insight Platform to the Market.

Emotion Analysis System Can Judge Witness Credibility

Ever wondered if a regular witness, or an expert witness, will be convincing, credible or engaging in court? Ever asked out loud if there was a test that showed how people responded on an emotional level to others involved in a court case?

Viewers React To AOC’s Presidential Nomination Of Bernie Sanders At The Democratic National Convention

Jinglz sentiment analysis illustrates why, when, and how so much confusion, surprise, and controversy erupted at this week’s 2020 Democratic National Convention

AI Emotion Analysis Would Have Predicted Responses to the Peloton Ad

Lost Stock Value & Holiday Sales Can Be Prevented by Testing Ads for Emotion Before Investing Millions in TV & Digital Campaigns


  1. Practicing Law for 46 Years: Interview with Peter McGlynnTue, 14 Sep 2021 15:00:00 -0400,
  2. Interview with Personal Injury Lawyer, Robert AstrachanWed, 08 Sep 2021 13:00:00 -0400,
  3. Josh Curry - Approaching Law With PhysicsFri, 06 Aug 2021 16:00:00 -0400,
  4. Jordan Bledsoe - On The Business of LawFri, 30 Jul 2021 12:00:00 -0400,
  5. Sydney Phillips - Protecting Government EmployeesFri, 23 Jul 2021 15:00:00 -0400,
  6. Deborah Dixon - Progressing the Legal Industry By Empowering WomenFri, 16 Jul 2021 14:00:00 -0400,
  7. Rebecca Horton - How Being an Athlete Prepares You For LawFri, 09 Jul 2021 15:00:00 -0400,
  8. David Heemann- How Winemaking Makes you a Better LawyerFri, 02 Jul 2021 10:00:00 -0400,
  9. Perrie Weiner - The Rock 'n Rollin' Lawyer who Runs Baker McKenzie's L.A OfficeFri, 25 Jun 2021 16:00:00 -0400,
  10. Harlan Schillinger : The Grandfather of Legal AdvertisingWed, 23 Jun 2021 10:00:00 -0400,
  11. Andrew Finkelstein Shares How He Uses Technology to Run 5 Law FirmsWed, 02 Jun 2021 15:00:00 -0400,
  12. Interview with Michael Rafi, Georgia Personal Injury LawyerThu, 27 May 2021 14:00:00 -0400,
  13. Howard Schweitzer Talks About The Twists and Turns in the Life of a LawyerFri, 14 May 2021 13:00:00 -0400,
  14. Interview with Spencer Kuvin, The Attorney Who Predicted Epstein's DeathThu, 13 May 2021 13:00:00 -0400,
  15. Digital Marketing for Lawyers and Growing Your FirmMon, 03 May 2021 16:00:00 -0400,
  16. The Evolution of Focus Group ScienceTue, 30 Mar 2021 14:00:00 -0400,
  17. Covid, Court Backlogs, And Litigating in Los AngelesTue, 02 Mar 2021 17:00:00 -0500,
  18. Episode 1 with America's Largest Injury Law FirmWed, 17 Feb 2021 10:00:00 -0500,

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The biggest cases...the best wins...

Lawyers go to battle every day in the courtroom for their clients. Do you ever wonder about their statement wins? The strategies they've implored? Their mindset?

Lawyers have an air of mystery and sophistication about them, and on "Latte with a Lawyer" you will get a peek behind the curtain into what makes these litigators so great.

So sit down, relax, and grab a Latte with a Lawyer.

Episode 18 - Practicing Law for 46 Years: Interview with Peter McGlynn

In this episode, Jacob Wells interviews Peter McGlynn of Bernkopf Goodman. They discuss his vast and extensive 46-year career as a trial attorney working with construction and related disputes.

Episode 17 - Interview with Personal Injury Lawyer, Robert Astrachan

In this episode, Jacob Wells interviews Robert Astrachan of Kelner and Kelner. He discusses growing up in Puerto Rico and moving to America to become a lawyer and fight on behalf of his clients.

Episode 16 - Josh Curry - Approaching Law With Physics

In this episode Jacob Wells interviews Josh Curry of Lewis Brisbois. He discusses patent intellectual property and technology litigation and how having a background in physics has helped him along the way.

Episode 15 - Jordan Bledsoe - On The Business of Law

In this episode, Jacob Wells interviews Jordan Bledsoe of Stoel Rives. He discusses how his technique for finding clients in his window cleaning business, while growing up, helped him find clients as a Lawyer working in commercial litigation.

Episode 14 - Sydney Phillips - Protecting Government Employees

Jacob Wells interviews Sydney Phillips of The Freedom Foundation. Sydney discusses her work with public sector employees, and how volunteering as an adult youth leader at her local church helps improve her interaction with clients.

Episode 13 - Deborah Dixon - Progressing the Legal Industry by Empowering Women

In this episode Jacob Wells interviews Deborah Dixon of Gomez Trial Attorneys. Deborah discusses using her power as an attorney to help support women's empowerment and not only move the legal industry forward, but affect change in an all encompassing way.

Episode 12 - Rebecca Horton - How Being an Athlete Prepares You For Law

Rebecca Horton of Polsinelli discusses how playing team sports helped her become a skilled intellectual property and technology attorney.

Episode 11 - David Heemann - How Winemaking Makes You a Better Lawyer

In this episode Jacob interviews David Heemann of Heemann Law Group. They discuss insurance litigation and how winemaking makes you a better lawyer.

Episode 10 - Perrie Weiner - The Rock n Rollin Lawyer who runs Baker McKenzie's L.A Office

Perrie Weiner is the Partner in Charge of Baker McKenzie's Los Angeles office. He speaks to us about securities litigation, complex business litigation, and what it's like running the office.

Episode 9 - Harlan Schillinger - The Grandfather of Legal Advertising

Harlan Schillinger joins Jacob Wells and discusses being the first in the Legal field to produce and market Television Advertising for the Legal community, and how he has seen marketing for the legal industry change during his 4 decade long career.

Episode 8 - Andrew Finkelstein: Using Technology to Run 5 Law Firms

Andrew Finkelstein joins Jacob Wells and explains how technology helps him manage and maintain 5 law firms.

Episode 7 - Michael Rafi: Georgia Personal Injury Lawyer

Michael Rafi joins Jacob Wells and talks about Fox News, problems and benefits that come with technological innovations, the future of law & more…

Episode 6 - Howard Schweitzer: The Twists And Turns In The Life Of A Lawyer

Howard Schweitzer joins Jacob and discusses how he got into law, what it takes to be successful, stories from working for the Bush administration & more...

Episode 5 - Spencer Kuvin: The Attorney Who Predicted Epstein's Death

Spencer Kuvin joins Jacob Wells and talks his life as a DJ, experience as an attorney in the Epstein case, the journey in defending a victim of Bill Cosby, advice to people who aspire to become a successful lawyer & more...

Episode 4 - Digital Marketing for Lawyers and Growing Your Firm

In our 4th episode, we are speaking with Seth Price, the founding member of Price Benowitz Law Firm and also CEO of BluShark Digital, a marketing agency that focuses on marketing for other law firms. He shares with us his unique thoughts on growing a law firm and marketing it to the public.

Episode 3 - The Evolution of Focus Group Science

In our third episode, we are speaking with focus group industry veteran, Shelli Garson. She shares with us her insights on how focus groups have evolved over time and what inspired her to enter the market research industry.

Episode 2 - Covid, Court Backlogs, And Litigating in Los Angeles

In this episode, we chatted with Beverly Hills trial attorney Delaney Miller, of Rafii & Associates, PC. Listen as he shares stories about the obstacles to civil litigation during the pandemic and how he's made use of remote technology to maximize success for his clients.

Episode 1 with America's Largest Injury Law Firm

In our first episode, we are speaking with Nick Panagakis, a partner and attorney at the Morgan & Morgan Law Firm. He shares with us how he uses EmotionTrac to drive success for his firm and also the challenges he is currently facing while practicing law during the COVID-19 pandemic.

Contact Us

We are here to help!

Let’s have a conversation so we can learn about your law practice and see if we have something that can help you win more cases and get better outcomes.

What to expect from us?
• No product pitching, promise
• No company history, we have an about page for that
• No product feature dumping

What will happen when we speak?
• We will ask questions to make sure we understand your business focus
• We will have a conversation and exchange some ideas
• We will let you know if we believe we can help you with our solution

How do we help law firms?
• Diagnose how and when to use focus groups to gain insights
• Develop a plan to use include emotion-based insights to better prepare for trials or mediation
• Help with jury selection, case preparations, and award valuation

Contact us for help:
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