Utilizing our AI platform, lawyers now have access to unique insights they can't find with traditional focus groups. Our team sends your recordings to a group of anonymous individuals while collecting key insights, using our virtual platform.
• Cost Effective
• AI Technology
Feel confident preparing for cases or winning new business with the help of our insights platform. Our AI system produces real-time emotional data from virtual focus groups. Then, our dashboard gives you the power to analyze and improve your case strategy across multiple dimensions all in one place.
Trust - How trustworthy does the audience find the case/witness to be?
Appeal - Does the audience find the case/individual likeable?
Believability - Does the audience believe the individual or the case?
Story - How emotionally invested is the audience to the narrative?
The artificial intelligence-powered software utilizes facial detection through a mobile app to capture the visceral reactions of focus group participants in the blink of an eye.
With courts opening and backlogs growing, lawyers are leveraging Artificial Intelligence to move fast and prepare for their trials. EmotionTrac was recently awarded a patent for their Emotional Intelligence software that analyzes facial expressions, which is now helping attorneys with trial preparation.
The Florida-based AI tech startup, Jinglz, has signed an annual agreement with 6-time Emmy winner Gary Yordon, of The Zachary Group, to test the firm's new video content on their AI-powered platform at CampaignTester.com.
The Webster dictionary defines laughter as, “...the enactment of humor, turning a perception into an action.”
There are a plethora of humor types that make us crack-up, from slapstick comedy to dirty jokes to one-liners.
Ever wondered if a regular witness, or an expert witness, will be convincing, credible or engaging in court? Ever asked out loud if there was a test that showed how people responded on an emotional level to others involved in a court case?
Jinglz sentiment analysis illustrates why, when, and how so much confusion, surprise, and controversy erupted at this week’s 2020 Democratic National Convention
Lost Stock Value & Holiday Sales Can Be Prevented by Testing Ads for Emotion Before Investing Millions in TV & Digital Campaigns
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The biggest cases...the best wins...
Lawyers go to battle every day in the courtroom for their clients. Do you ever wonder about their statement wins? The strategies they've implored? Their mindset?
Lawyers have an air of mystery and sophistication about them, and on "Latte with a Lawyer" you will get a peek behind the curtain into what makes these litigators so great.
So sit down, relax, and grab a Latte with a Lawyer.
Jacob Wells interviews Sydney Phillips of The Freedom Foundation. Sydney discusses her work with public sector employees, and how volunteering as an adult youth leader at her local church helps improve her interaction with clients.
In this episode Jacob Wells interviews Deborah Dixon of Gomez Trial Attorneys. Deborah discusses using her power as an attorney to help support women's empowerment and not only move the legal industry forward, but affect change in an all encompassing way.
Rebecca Horton of Polsinelli discusses how playing team sports helped her become a skilled intellectual property and technology attorney.
In this episode Jacob interviews David Heemann of Heemann Law Group. They discuss insurance litigation and how winemaking makes you a better lawyer.
Perrie Weiner is the Partner in Charge of Baker McKenzie's Los Angeles office. He speaks to us about securities litigation, complex business litigation, and what it's like running the office.
Harlan Schillinger joins Jacob Wells and discusses being the first in the Legal field to produce and market Television Advertising for the Legal community, and how he has seen marketing for the legal industry change during his 4 decade long career.
Andrew Finkelstein joins Jacob Wells and explains how technology helps him manage and maintain 5 law firms.
Michael Rafi joins Jacob Wells and talks about Fox News, problems and benefits that come with technological innovations, the future of law & more…
Howard Schweitzer joins Jacob and discusses how he got into law, what it takes to be successful, stories from working for the Bush administration & more...
Spencer Kuvin joins Jacob Wells and talks his life as a DJ, experience as an attorney in the Epstein case, the journey in defending a victim of Bill Cosby, advice to people who aspire to become a successful lawyer & more...
In our 4th episode, we are speaking with Seth Price, the founding member of Price Benowitz Law Firm and also CEO of BluShark Digital, a marketing agency that focuses on marketing for other law firms. He shares with us his unique thoughts on growing a law firm and marketing it to the public.
In our third episode, we are speaking with focus group industry veteran, Shelli Garson. She shares with us her insights on how focus groups have evolved over time and what inspired her to enter the market research industry.
In this episode, we chatted with Beverly Hills trial attorney Delaney Miller, of Rafii & Associates, PC. Listen as he shares stories about the obstacles to civil litigation during the pandemic and how he's made use of remote technology to maximize success for his clients.
In our first episode, we are speaking with Nick Panagakis, a partner and attorney at the Morgan & Morgan Law Firm. He shares with us how he uses EmotionTrac to drive success for his firm and also the challenges he is currently facing while practicing law during the COVID-19 pandemic.
EmotionTrac is a self-serve software platform that empowers brands, ad agencies, lawyers, consumer insights and any market researcher to deploy on-demand focus group tests that produce true quantitative data for emotional reaction and engagement with video content in multiple billion-dollar markets.