Why EmotionTrac?

Analyze reactions and improve your chances of winning


Emotions Matter

Utilizing our AI platform, lawyers now have access to unique insights they can't find with traditional focus groups. Our team sends your recordings to a group of anonymous individuals while collecting key insights, using our virtual platform.

Cost Effective

AI Technology


The future of legal analytics is here.

Feel confident preparing for cases or winning new business with the help of our insights platform. Our AI system produces real-time emotional data from virtual focus groups. Then, our dashboard gives you the power to analyze and improve your case strategy across multiple dimensions all in one place.

Reporting made easy with TABS

Trust - How trustworthy does the audience find the case/witness to be?
Appeal - Does the audience find the case/individual likeable?
Believability - Does the audience believe the individual or the case?
Story - How emotionally invested is the audience to the narrative?

How It Works
AI Focus Group Analysis


Jinglz Subsidiary CampaignTester Signs 6-Time Emmy Winner To Test Content With EmotionTrac

The Florida-based AI tech startup, Jinglz, has signed an annual agreement with 6-time Emmy winner Gary Yordon, of The Zachary Group, to test the firm's new video content on their AI-powered platform at CampaignTester.com.

Humor Happens! EmotionTrac’s Director of Insights Studies the Sentimental Science Behind Laughter

The Webster dictionary defines laughter as, “...the enactment of humor, turning a perception into an action.”

There are a plethora of humor types that make us crack-up, from slapstick comedy to dirty jokes to one-liners.

CampaignTester & Target Media Partner To Offer AI Powered Emotion Analysis Software

Two Powerhouses Collaborate to Bring Disruptive
AI Audience Insight Platform to the Market.

Emotion Analysis System Can Judge Witness Credibility

Ever wondered if a regular witness, or an expert witness, will be convincing, credible or engaging in court? Ever asked out loud if there was a test that showed how people responded on an emotional level to others involved in a court case?

Viewers React To AOC’s Presidential Nomination Of Bernie Sanders At The Democratic National Convention

Jinglz sentiment analysis illustrates why, when, and how so much confusion, surprise, and controversy erupted at this week’s 2020 Democratic National Convention

AI Emotion Analysis Would Have Predicted Responses to the Peloton Ad

Lost Stock Value & Holiday Sales Can Be Prevented by Testing Ads for Emotion Before Investing Millions in TV & Digital Campaigns

Contact Us

Get In Touch

EmotionTrac is a self-serve software platform that empowers brands, ad agencies, lawyers, consumer insights and any market researcher to deploy on-demand focus group tests that produce true quantitative data for emotional reaction and engagement with video content in multiple billion-dollar markets.

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